Liftsites

Reimagining how we navigate the web.
LiftSites is a no-code platform to create dynamic AI conversational websites that adapt the content in real time for each visitor.

Year

2023

My contribution

Product strategy

Co-Founder

Product and Design

The team

4 Founders

1 × Designer (me)

1 × Developer
1 × Sales Director
1 × CEO

Industry

No-Code

Tech

Overview

In a few years, websites will converse with users, self-optimize, and automate tasks currently performed manually. With LiftSites, we are at the forefront of this evolution

The Challenge:

Designing and developing a website is often expensive and complex, and many times, it doesn’t fully meet the customer’s needs.

It’s common to encounter websites that are difficult to navigate, overloaded with content, and fail to target users effectively, resulting in poor user engagement and missed business opportunities.

The challenge was to create a solution that simplifies the design process while providing a personalized, user-centered experience.

My role

🎨

Co-founder & Brand Creator

Developed identity and visual elements.

🛠️

Focused on product strategy & roadmap

Built components, guidelines, and dark/light modes.

📈

Led UX/UI  design and product

Managed design process and user experience.

🤝

Collaborated with  AI developers

Explored iterations and understood technical capabilities.

Branding

We started with a workshop on FigJam for the naming process, spending time evaluating and selecting the right name.

Afterward, we conducted a competitor review to ensure our brand stood out in the market. Our goal was to look modern and disruptive, creating strong differentiation from our competitors.

We wanted to convey modernity, youthfulness, and openness to change, aiming to target small and mid-sized companies that are early adopters.

Design System

My approach to the LiftSites design system starts with basic elements like colors, fonts, and simple components such as buttons and inputs.

As the product grows, I add more components and patterns, ensuring developers have clear guidelines while staying flexible.

Solution and Process

A platform for creating AI-dynamic websites that interact with users in real time and automatically optimize themselves based on data

We did a remote design sprint with all four founders to work on our MVP.

No-Code Website Creator

A platform for creating AI-dynamic websites that interact with users in real time and automatically optimize themselves based on data

AI dynamic Sites

A platform for creating AI-dynamic websites that interact with users in real time and automatically optimize themselves based on data

Demo version for Y-combinator

Our first goal was to present a functional MVP product to Y-Combinator. We focused on the core functionalities that we could realistically achieve within two months. To save time, we opted for a style similar to wireframes, which allowed us to quickly build and showcase the product. Although we didn’t make it into the batch, the experience was valuable and gave us important insights into refining the product for future iterations.

Initial MVP for Y-Combinator

This approach also allowed us to test and validate with users, gaining valuable feedback

Further iterations where we added more functionality and applied the final design system

Explorations and Iterations

One of the biggest challenges was how to add the AI experience to the websites. We explored different options, from having an input box with suggestions to using a side window. We also faced challenges in incorporating the client’s brand and style, as well as improving the speed.

We also created a system to design multiple layouts based on the content, developing components connected to specific questions, like pricing.

Exploration #1: Widget

In this iteration, Liftsites is a widget that integrates into websites, opening a side window on desktop and a bottom sheet on mobile to handle recommendations and user queries.”

Exploration #2: Cards

In this iteration, we added cards at the top of the website that allow users to make custom queries and navigate between them more easily.

Exploration #3: Suggestions + Infinite Scroll

Wwe added an input at the top for custom queries, alongside dynamic suggestions and infinite scroll. This prevents empty spaces and keeps the page continuously engaging, offering content based on user input.

Impact & Results

We sold to 3 clients, validating the product demand.
We presented and applied with a functional MVP to Y-Combinator in less than 2 months.
We raised $3,000 in sales, allowing us to continue development and improve the product.