Nasdaq Private Market is an institutional-grade and centralized secondary venue. They help companies, brokers, shareholders, and prospective investors to manage their private stock transactions through one platform. I was brought on to help Nasdaq Private Market's website and brand identity by developing a Brand System and expanding the solution across their digital ecosystem.
We started our approach with a brand strategy that developed the brand/product principles to drive the brand identity, storytelling, and the UX/UI experience across the digital channels. Through a deep understanding of distinct pain points and drivers for each key persona, we identified challenges and opportunities along the user journey for current and desired future users. The insights gained allowed us to simulate an ideal user journey, tasks, and actions within the Nasdaq Private Market experience.
Datagran it's a complex product that involves Big Data, AI and Data Science. The challenge was to design solutions for user that are complex but usable, allowing people to interprate their own data and obtein powerful insights